Welcome to the Idea Lab.
Brainstorming is my favourite thing to do. I love coming up with creative ideas and turning scattered thoughts into practical, doable plans. My friends know that if they ask me for help, they are going to get the "Go Big or Go Home" version of their project. Whether you’re stuck, overwhelmed, or just craving fresh direction, I’ll help you uncover possibilities and map out the next steps for your business.
How it works.
1. Kick-Off Call
We sit down to talk about your goals, challenges, and what you already have in place so I know what you want and what you want to achieve.
2. Creative Work Time
I take everything we discussed, brainstorm fresh ideas, and create a tailored plan for your business with your goals in mind.
3. Follow-Up Call
We regroup so I can walk you through my ideas and plans, answer your questions, and make sure you feel confident moving forward.
Some examples.
Here are a few ways I’ve created plans for different businesses and projects.
Full-Year / Content Marketing Plan
For both online businesses and brick-and-mortar companies (like a local golf course), I’ve created seasonal plans of events, promotions, and creative activities designed to connect with their target audiences. Each plan included a marketing roadmap with timelines for promotion, ideas for social media and newsletters, and easy-to-implement strategies to keep their marketing consistent all year long.
Membership Growth & Retention Plan
For a small business idea, I mapped out a complete product suite—starting with a free lead magnet and moving through low-cost, mid-range, and high-ticket offers. The plan included a breakdown of what each product could be, along with a roadmap for how to develop and launch them in sequence.
Business Sales Ladder Plan
Taking a small idea for a business, I was able to outline a full product suite - including a free lead magnet, low cost, mid-cost, and high ticket product. This included a summary of what each could include and a road map of how to get there.
Event Roadmap
Planning an event or launch can feel overwhelming, so I’ve created step-by-step roadmaps that outline the timeline, marketing strategy, and creative engagement ideas needed to make it successful. From pre-event buzz to post-event follow-up, the plan ensures nothing gets missed.
Seasonal Promotions Calendar
For businesses looking to maximize busy seasons (like Q4 and the holidays) I’ve created promotional calendars that outline creative ideas to connect with and promote to your audience. The plan includes campaign themes, timelines, and ideas for social media, email, and sales to help make the most of high-traffic times without the last-minute scramble.
Challenge and Course Outlines
I designed a multi-week program that included themed weekly activities, creative challenges, and a system for participants to stay motivated and engaged. The plan covered everything from the overall structure and flow, to the individual activities, to ideas for how to promote it—making it simple to run and exciting for the audience.
Power Hour
- Perfect for a focused need: one-off campaign, event plan, or content map.
- 1 hour kickoff call
- 1-2 hours of behind-the-scenes idea generation
- 1 hour follow-up call with a tailored plan
Intensive
- Great for bigger-picture projects like a course outline or membership growth strategy.
- 1 hour kick off call
- 2-4 hours solo strategy + planning
- 1 hour follow up call to outline tailored plan
VIP
- Best for a full-year roadmap and seasonal check-ins.
- 90 minute kick off call
- 6-8 hours of solo strategic planning
- 1 hour follow up call with a full plan in detail
- 30 mins quarterly check-in calls if desired
- Priority scheduling
My role is to generate creative ideas, strategies, and plans tailored to your business. Implementation is always up to you, and results will depend on what actions you take and a plethora of other variables. So, while I’ll bring you my best ideas, I can’t guarantee specific outcomes.